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Really personalised advertising |
[kottke.org] Greg Elin had the best idea at the LazyWeb as Competitive Sport BOF last night. He wants a way to dump calendar items, tasks, and the like out of his calendaring system (iCal, Outlook, etc.) and have those items display as ads on the web sites that he visits. So, when he goes to Slashdot, a banner ad tells him to stop for orange juice on the way home. When he goes to news.com, there's an ad telling him that his mother's birthday is coming up.
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